We're Taking Off
Moving the needle on beauty & truth
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Beauty
An increase in beauty is not some frivolous pursuit or superficial dalliance. Beauty is a powerful antidote to chaos, stress, and clunkiness. Beauty is order, flow, ease, and workability. Moving the needle on beauty includes words that communicate a clear vision, design that entices, and systems that are just right. |
Truth
Moving the needle on truth means increasing clarity, communication, energy, and hope. More money doesn't mean a thing if families, institutions or people are tapped out, confused, or discouraged. |